Very cool visualization of twitter activity during the MTV Video Music Awards:
http://www.mtv.com/netstorage/mtvncorpstor.download.akamai.com/8620/radian6/ttl1m/app/snapshot/
28 Jun 10
Proper uses and formatting of video on the Web
With Apple’s zealistic decision to ban flash from the Ipad and Iphone the web has become a confusing place to post usable and standardized video content.
I would like to clarify some of the video parameters for you and give you some relevant information for future discussions. Unfortunately, it seems that no one Web Browser can agree on a standard format.
Ultimately, my point is that you shouldn’t be using video to provide your necessary points for three reasons anyway:
1. Lack of a standardized video formats
2. Possible lack of audio
3. Possible lack of an acceptable internet connection.
Remember people go to YouTube to watch video for entertainment, so if they can’t comfortably watch video they are out of luck.
You don’t want to tell one of your clients/customer that they are out of luck.
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17 Jun 10
3 Critical Techniques to create Effective Email Marketing Campaigns
A s a small business owner, you’re always looking for ways to close more sales and grow your business. And by now you’ve either adopted email marketing, or you will shortly. After all, email marketing is easy, fast, inexpensive, and, in most cases, yields the highest ROI. Which is great for you – the small business owner. However…before you send another email, consider this: the majority of entrepreneurs have no idea how to use email marketing effectively. And they’re losing out on thousands, even millions of dollars because of it.
The key to creating successful, effective email marketing campaigns is tied up in 3 critical (but little known) techniques:
9 Jun 10
Goal Funnel Conversions – ROI – What is a Goal?
What is a Goal?
In simple terms, A goal is something that a site/business wants to achieve. So for instance, If its a E-commerce website, one possible goal can be the orders or sales that take place online. For a consultation firm, the goal can be to get the contact information of the client and so on.
In a typical buying process, a buyer actually goes through a series of steps to complete your goal. These steps, in traditional marketing are often referred to as AIDA model. AIDA stands for Attention > Interest > Desire & Action.
Goal Conversion Funnel
So basically in order to complete a Goal, a prospect will often go through these 4 steps or in other words will go through a sales funnel. At the top of the funnel, you will often find a lot of prospective customers who are probably paying attention to your market & also probably interested in your product, however as they go deeper into the buying process, many of them feel disconnected and lose their desire which results in them taking no action (no purchase/order/sales).
Goal conversions are the primary metric for assessing how well a site fulfills business objectives. IE: Quote Request submissions. Use the graph’s to identify conversion trends for any one of your goals or for your overall conversions and conversion value.
At each stage, you can see how many people enter at that stage, how many people are continuing in the funnel from the previous stage, how many people leave at that stage without completing, and perhaps most importantly, where they are going.
You can see where people are dropping out and this can easily highlight problematic or broken forms and links or long-winded pages that people simply give up on.